Introduction
Unveiled during the recent WWDC23, Apple’s spatial computing headset, “Vision Pro,” is poised to hit the U.S market soon. However, the Cupertino-based tech giant faces potential trademark issues in China due to a prior trademark registration by Huawei for the name “Vision Pro.” This scenario sets the stage for intriguing discussions around intellectual property rights in the tech industry.
Table of Contents
Huawei’s Vision Pro Trademark
As per records on the China Trademark Network, Huawei had successfully registered the “Vision Pro” trademark on May 16, 2019. This registration came years before Apple announced its headset. Huawei’s trademark protection extends for ten years, spanning November 28, 2021, to November 27, 2031. It belongs to the International Classification 9 that covers an array of goods and services, including head-mounted virtual reality devices, LCD TVs, and radio equipment.
It’s essential to understand that Huawei’s “Vision Pro” trademark wasn’t specifically targeted at Apple. Instead, it appears to be associated with Huawei’s existing line of products. The company has previously introduced products under the “Vision” name, such as the Vision Glass smart viewing glasses and the Huawei Vision smart screen series.
Trademark Conundrum for Apple’s Vision Pro
With Huawei’s trademark in place, Apple’s use of the “Vision Pro” name in China could potentially infringe on Huawei’s trademark rights. This has raised concerns about Apple needing to either rename the headset for the Chinese market or negotiate with Huawei for the rights to use the name.
However, no official statements have been made regarding potential negotiations or alternative naming options, leaving the path forward uncertain.
Product Overview: Apple’s Vision Pro and Huawei’s Existing Products
Apple’s Vision Pro, a mixed reality head-mounted headset, offers users the ability to interact with digital content in a manner akin to real-world interactions. It boasts a high-resolution display system with 23 million pixels spread across two displays and is powered by custom Apple silicon.
On the other hand, Huawei’s “Vision” products include Vision Glass, its first smart viewing glasses, and the Huawei Vision smart screen series, introduced well before Apple’s Vision Pro. As of now, Huawei has made no announcements regarding the development or release of any mixed reality (MR) headset products.
Potential Impact on Apple’s China Launch
The trademark quandary involving Apple’s “Vision Pro” and Huawei’s “Vision Pro” trademark could impact the launch of Apple’s headset in the Chinese market. The iPhone maker may need to consider using an alternative name for the device in China or engage in talks with Huawei to gain the required rights for using the “Vision Pro” name. However, this scenario might not apply to global markets.
Apple’s planned U.S. release of the headset precedes any potential launch in China, providing some time for the company to address this issue.
Conclusion
The unfolding drama of the “Vision Pro” trademark dispute underscores the importance of understanding and respecting international trademark laws. As Apple ventures further into the realm of mixed reality with its Vision Pro, navigating the complexities of Huawei’s “Vision Pro” trademark in China could prove to be a significant hurdle. How this issue is resolved could set a precedent for future tech industry disputes of a similar nature.
Source : mydrivers
