The anticipation surrounding Apple’s iPhone 15 launch is being met with a sobering prediction from Sony, a leading brand known for developing iPhone camera sensors. Sony’s recent statements indicate a low demand of iPhone 15, reflecting a broader slump in the smartphone market, particularly in China and the US.
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Sony’s Pessimistic Outlook on iPhone 15 Sales
Sony has expressed concerns about the worldwide economic downturn and its impact on the demand for the upcoming iPhone 15. The company had previously anticipated a recovery in its smartphone sensor business during the second half of 2023 but has now shifted that expectation to 2024.
According to Sony’s senior general manager for finance, Sadahiko Hayakawa, the recovery of the smartphone market in China is slower than expected, and conditions in the US market are worsening. This has led to Sony’s prediction of low demand of iPhone 15, a major smartphone launch scheduled for the remainder of 2023.
Apple’s Struggles and Market Conditions
Apple’s recent earning calls revealed a 1% YoY fall in revenue, linked to the current situation in the smartphone market. The company also warned that it does not foresee significant changes in the upcoming quarter, even with the launch of the iPhone 15.
Sony’s pessimistic outlook aligns with Apple’s own warnings and reflects the tech giant’s struggles with poor sales and growth figures. The expectation that the smartphone market would recover by the end of 2023 now seems unlikely, with recovery not anticipated until 2024.
Production Challenges and Future Expectations
Sony’s prediction of low demand of iPhone 15 is further complicated by production issues with the firm’s phone sensors. The challenge of producing the innovative 48MP sensor, expected to be part of this year’s iPhone 15 lineup, may be contributing to Sony’s altered outlook.
The production unit has failed to produce the profits forecasted for the iPhone 15 sensors in 2023, leading Sony to shift its goals and pay closer attention to detail in the future. The task is expected to become even more challenging with the advancement of sensors and capabilities in future iPhone models.
Conclusion
The low demand of iPhone 15, as predicted by Sony, paints a concerning picture for both Apple and the broader smartphone market. While the iPhone 15 launch is set to rise next month, the reality check from Sony suggests that the tech giant may continue to face challenges in sales and growth.
The slow recovery of the smartphone market, coupled with production challenges, indicates that the road ahead may be fraught with obstacles. As the industry looks to 2024 for a potential turnaround, all eyes will be on the iPhone 15’s performance in the market and its ability to defy or confirm Sony’s predictions.
Source : Appleinsider
