Introduction
South Korean tech giant Samsung is set to steer the XR (Extended Reality) market by developing proprietary chips dedicated to powering XR devices. This move aligns with the company’s projected unveiling of a new XR headset, slated for later this year or early next year. The move will position Samsung to compete with Apple’s forthcoming XR device and other competitors in the space, particularly Google and Qualcomm.
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Samsung’s XR Chips: A Step Towards XR Dominance
According to reports, Samsung’s System LSI, the arm responsible for designing the acclaimed Exynos processors and ISOCELL camera sensors, has started the development of XR chips. These chips, designed specifically for XR devices, could either be a completely new design or a modification of existing ones. Such chips perform a variety of tasks, including running the operating system and applications, processing sensor data, and tracking user movements.
XR devices overlay rich data on top of reality to provide transformative experiences like live language translation, immersive meetings, and enhanced navigation. Samsung’s foray into developing dedicated XR chips is a significant step toward maximizing these experiences.
Market Outlook: The Growth of XR Devices
Counterpoint Research projects a significant rise in the sale of XR devices. Their data suggests that by 2025, over 110 million XR devices could be sold annually, a stark increase from the current 18 million units sold per year. Similarly, IDC predicts that the XR devices market could reach a staggering $50.9 billion by 2025, up from $13.9 billion in 2022. Samsung’s decision to enter the XR chips market aligns perfectly with this anticipated growth.
Competitive Landscape: Samsung vs. The Rest
Samsung is expected to compete with other key players like Google and Qualcomm in the XR chip market. Samsung MX, the mobile experience arm of the company, has already partnered with Google for the operating system and Qualcomm for the processor of its first XR headset. Samsung’s production of XR chips will solidify its competitive position.
Samsung’s New XR Headset: What to Expect
Samsung’s expected new XR headset represents a significant step forward in the Extended Reality space. The release, likely to happen later this year or early next year, will coincide with the company’s venture into XR chip development. The combination of dedicated hardware (XR chips) and cutting-edge devices (XR headset) will boost Samsung’s stance as a leading innovator in the XR industry.
Conclusion
Samsung’s initiative to develop XR chips marks a major move in the Extended Reality domain. With the anticipated release of a new XR headset and the development of dedicated XR chips, Samsung is strategically positioning itself for dominance in the rapidly growing XR market. As the market for XR devices expands, Samsung’s commitment to developing innovative technology ensures that they remain at the forefront of this exciting industry.
Source: SamMobile
